In 1969 The Dedikation, a 4 piece band from Upper Hutt, reached number 2 on the New Zealand charts with a cover of the song Wait for me Mary-Anne.
The band later released a self titled album before splitting in 1970.
Like so many other songs, Wait for me Mary-Anne could have disappeared over time - remembered only by band members and their family, and friends
And then Spotify came along
The song was loaded into the subscription based music player and is now available to listen anywhere, any time, by anyone.
Spotify is just one example of the "as a Service" (aaS) model that is prevalent.
Software aaS (SaaS) is a model many businesses use where software is licensed on a subscription basis and is centrally hosted. It is sometimes referred to as "on-demand software" and is usually what people refer to when they say "the Cloud"
Highly configurable, SaaS solutions allow customers to subscribe to the services they need, when then need them.
The also allow providers to innovate faster, push features out as soon as they are ready, and keep the software at the leading edge.
This evergreen approach is a big change from the way software used to role out - who remembers the 13 discs required to install Windows 95!
SaaS is just one of many consumption models that have been disrupted over time as new technology is introduced and evolves.
In this episode, I talk with Tom Lucker about how to provide better customer experience in the age of SaaS
Tom moved to New Zealand from the UK seven years ago and started working in the tech industry is 2015.
He has worked with a number of notable Kiwi businesses across a number of industries who have invested in SaaS Technology and are always seeking to provide improved levels of services for their customers, partners and employees.
The insights from these engagements with these businesses has been and is a constant evolution that has only been accelerated by world events like the COVID-19 pandemic.
Tom strives to ensure that he is adding value at every step of the way in his relationships with his customers .
Interested in listening to the song?
While digital technologies provide possibilities for efficiency gains and customer experience, if the organisation lacks the right mindset for change or current practices are flawed then adding technology will simply magnify those flaws. These are some of the challenges you face in the transformation of your business.
Which is why we focus on equipping your business with the knowledge, training, and support required to ensure lasting digital transformation will become a reality.
Find out more at www.theITpsychiatrist.co.nz